AFRICAN PRIDE SUPERSTORE

CHALLENGE

In a saturated commerce landscape, a retail store armed towards a collosal take over found itself at a crossroad with an outdated brand that
no longer represents the vision and energy of the company. More importantly there was a misplace due to the brand’s new client target focus.

DELIVERY 

Primes Digital Studio partnered with African Pride Superstore to first establish what a workable solution could look like.

Our team then carried out research in order to understand what makes APS unique. We were then able to present the APS leadership team with brand and marketing strategy, communication channels and total look and feel.

Brand elements were meticulously redesigned to strenghten the APS brand personality in order to create a clear point of differentiation.

These elements were used to elevate the existing feel from outdated to forward.